Leadership and Vision

visionary leadership is the nexus for successfully bringing about organizational change because once the leadership believes, initiates and demonstrates that it possesses the capabilities and willingness to lead the transformation process, a major impetus is unleashed which would permeate the organization; and lead to its reinvention;

Innovation

change is driven by innovation, and for any organization to transform to a world class institution, it must embrace change in totality and utilize innovation, creativity and strategic refocusing to rediscover itself and drive the organization to heights that it would have assumed were unreachable

Unique/Unparalleled Customer Service

a value-driven organization offering top-of-the range service delivery to its customers in a consumer-friendly and customer-centric environment would provide the strategic leverage and enablement to drive change and innovation throughout the organization, leading to its evolution into a world class corporate brand, including all its key components;

Top Quality/Totally committed and a Very Highly Motivated Workforce

would be the key drivers of the transformation process as the employees must embrace the new change firmament and fully “buy into” the new organization together with the leadership, for the company to fully complete its organizational transformation to a corporate brand.

Communication

is the strategic tool that would provide the nexus between all facets of the transformation agenda within and outside the organization and enable people, processes, systems, places and procedures to function as a corporate, holistic entity working toward the same goal and sharing the same vision and values, which every employee of the company would fully embrace.